Why the new TrackPad is introduced in BlackBerry Curve 8520?


If you have thought seriously about why the BlackBerry Curve 8520 is first to get the new Trackpad?, check out very interesting views and findings on this topic by @Al Sacco.

Sofer claims that the Curve 8520 got the trackball before any other BlackBerry device for no other reason than timing. (The device product manager on site gave me the same PR-speak response.) RIM has been working on the trackpad for some time, according to Sofer–remember those "atomic track ball" rumors? It just so happens that the trackball was ready for the big time at the same point that Curve 8520 design work got underway, Sofer says. The Curve 8520 got the brand new trackpad because it was the next device RIM planned to launch, and the timing coincided with the readiness of the new trackpad, according to Sofer.

Makes sense, right? Sure ‘nough. But I don’t believe that’s the whole story. RIM’s launching new devices nowadays like a steroid-laden Manny Ramirez does baseballs. Surely RIM could’ve squeezed the trackball onto the BlackBerry Tour, which was released on Verizon Wireless and Sprint less than one month ago…but it didn’t want to.

I believe that RIM (wisely) launched its new trackpad design along with the low-end Curve 8520, because it has less to lose if for whatever reason the trackpad doesn’t pan out or isn’t embraced by users.

Read the rest of the story at CIO.com

In my opinion said before couple of times on this blog, this new BlackBerry Curve 8520 will definitely be a big hit in the market. because

  • Its low end BlackBerry targeted for Mass –price conscious people not only in North America but across the globe
  • Superb product mix – features
  • Entry level device to churn/convert mobile users from regular cell phone to smartphone
  • Its already available at $48.88, on a two year contract at Walmart and will be available at $0 in no time for sure

So, what’s your take? Do you think BlackBerry Curve 8520 is going to be BIG hit?

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