Mike Lazaridis Introduces BlackBerry Super Apps

by Munish | February 18, 2010 | Leave a Comment

During his opening session keynote at Mobile World Congress 2010 today, Mike Lazaridis introduced the concept of a “Super App”, representing a new class of mobile applications that make you wonder how you ever lived without them.

What’s a Super App for BlackBerry Smartphones?

A Super App for BlackBerry smartphones is an app that delivers a compelling user experience by leveraging the unique capabilities of the BlackBerry platform. Super Apps are the kind of apps that people love and use every day because they offer such a seamless, integrated, contextualized and efficient experience.

Key Super App Features

The Always-on Experience
Tight Integration with the Native Apps
Proactive and Notification-driven
Highly Contextualized
Social and Connected
Designed for Efficiency

The BlackBerry Super Apps page has lot more other detailed information. Personally, the two examples given on the page for BlackBerry Super Apps have very low user ratings on the App World. Let’s see, the next Twitter App for BlackBerry is in the works be the best BlackBerry App Super App.

Filed under: News, RIM | Tags: RIM, Super Apps