BlackBerry is enterprise favorite, study reaffirms

by Munish | April 30, 2009 | Leave a Comment

For its new report, "Smartphones for Business: US Carrier and Platform Choice," the research firm polled an undisclosed number of small, medium, and large businesses in the U.S. to see what type of smartphones they are using. RIM’s BlackBerry dominated, with 37 percent share, but Windows Mobile came in second, at 26 percent.

In its public summary of the report, Strategy Analytics does not detail the market shares achieved by Apple’s iPhone, or devices based on either the Google Android or Symbian operating systems, but states that these alternatives are "not serious contenders for U.S. business use." The firm adds that among the companies surveyed, Verizon Wireless and AT&T dominated business subscriptions, with AT&T slightly ahead in large enterprises (1000+), while Verizon showed greater penetration among small companies (under 100).

Andrew Brown, Strategy Analytics’s director of wireless enterprise strategies and the report’s author, said, "This research shows that the US market is consolidating, with many companies working primarily with AT&T, Verizon and, to a lesser extent, Sprint Nextel. RIM is clearly the leading smartphone business player, followed by Microsoft. What also emerges is that RIM customers expressed a lower willingness to churn than those on other platforms."

Further information
"Smartphones for Business: US Carrier and Platform Choice" is a 19-page report, available for $3,995. More information may be found on the Strategy Analytics website, here.

Filed under: RIM | Tags: Android, AT&T, Google, RIM, Sprint, Verizon, Windows